As a practice routine, today I picked Chanel’s web properties for a re-design challenge.
I gotta say I was kinda confused on browsing their sites, and it reminds me of a conversation I had this week with a designer. This designer is working in a well-known corporation, he basically told me that people just want to buy stuff from them and user experience on the website really comes after that, there is unlikely any drop-offs. I guess somehow people have high tolerance about a product they really love, even there is a lot of friction during the user journey, they just don’t mind as much.
Prototype
